Trek was founded in 1975 in Wisconsin, USA. Trek's founders, Dick Burke and Bevil Hogg, engaged in a deep debate over what to call their fledgling bicycle company. Hogg favoured Kestrel, after the bird of prey. Burke preferred Trek because it called forth images of travel and adventure. He must have known there was something that held the promise of longevity and freedom and exploration and quality.
A culture of craftsmanship and rebellion was fostered in the young American upstart. Every bend and every weld was charged with purpose, as each meticulously constructed frame broke the convention that all great bikes must come from Europe. Trek was out to change minds. At the time, they did not realise they would change cycling altogether.
Trek today is still family-owned and that sense of familial belonging extends throughout all of the employees and every person around the world who rides a Trek bicycle. Every bike is made as a testament to Trek's founding principles.
Trek represents brand names Trek, Electra, Bontrager, and Diamant; and previoulsy manufactured Gary Fisher, LeMond, Klein, and Villiger. Trek is marketed through 1,700 local bike shops globally.