MC Cyclery is delighted to share news of its collaboration with Rouleur, the independent cycling publisher based in the UK, Italy and Spain. MC will join the Rouleur Society - a global network of clubhouses and cycling communities, extending from Milan to London, Tokyo to Sydney.
The exclusive Australian clubhouse in the Rouleur Society, Sydney-based MC Cyclery, is now a stockist of the Rouleur Magazine, off-bike Rouleur clothing, curated premium retail accessories, and a soon-to-be launched, limited edition Rouleur Society cycling club jersey.
MC is a welcoming hub and home for friends of Rouleur in Sydney and from around the world. Rouleur members are able to access the MC Service Course which includes bike servicing, repairs and travel rebuilds, premium road / gravel bike hire, access to dream ride routes and guides, along with a full concierge support service and of course, a discount on our in-house artisan coffee.
First published in 2006, Rouleur magazine is independently owned and produced, by cyclists for cyclists, committed to telling human stories from inside the sport and culture of cycling. Rouleur produces quality in-depth writing, photography and art in a collectable journal published 8 times a year, while also bringing that same love of cycling and obsession with quality across its website, app, podcast and events.
The limited edition jersey is personalised for each Rouleur clubhouse, and only available in-store. The jerseys are made from a recycled performance fabric with excellent sweat-wicking properties and UV protection in a racing cut. Like Rouleur itself, the design is inspired by the past, but is looking to the future - classic style references mixed with a modern pattern, featuring a collaborative approach with clubhouse partners.
Rouleur’s purpose is to tell the stories of cycling culture and the Rouleur Society continues that – each clubhouse is an epicentre of cycling culture, in symbiosis with the local cycling communities that make up our global collective with a shared passion. Rouleur Society is about the love of two wheels and the things that as cyclists we share, while also celebrating our uniqueness. As well as the collectable, regional jerseys that members of the Rouleur community will be able to collect on their travels, members will also be able to participate in rides, events and much more.
Ed Pickering, Editor of Rouleur, said: “Cycling ‘shops’ have always been hubs of the cycling world, offering so much more than just a retail experience. Now more than ever, it is important to support these institutions and the Rouleur Society is an opportunity to do that, while putting ourselves out there into even more areas of the global cycling culture. MC Cyclery is a perfect example of a modern cycling ‘shop’ which is doing so much more for the sport and its people and we are proud to partner with them.“
Harvey Crabtree, MC Patron, said: “This is a really unique meeting point for all things cycling and culture for Sydney and Australia. I have been a fan of Rouleur and its writing since its first edition - it is the epitome of cycling culture and influence.”
The opportunity to team with Rouleur and the international network of clubhouses creates something special for cyclists at a time when the world is open again and travel is almost normal again.
Places to call in on along the way and have a welcoming smile from bike minded people, go ride, and enjoy a great coffee or ice cold beer post ride , go a long way to making the journey that bit more special.”
Born on Sydney's Eastern Beaches in 1975, "MC" has been a local institution for over 40 years. Generations of Sydney-siders have bought their first bike from us, had their trusty steed brought back to life in the workshop, or simply dropped by for a coffee and highly-spirited conversation. Some even ended up buying the store - but that's a longer and equally true story...
Rouleur is cycling culture for cultured cyclists. Celebrating the human stories from the sport of cycling with the finest journalism, photography and art in print, online and in person – to read, watch, listen, experience and buy.
Founded in 2006, Rouleur is one of the few independent publishers still operating in cycling, with a singular focus on the sport.
@rouleurmagazine @rouleur www.rouleur.cc
Rouleur Society can be found in: London, Beijing, California, Connecticut, Dubai, Geneva, Jakarta, Kuala Lumpur, Madrid, Manila, Milan, Seoul, Singapore, Sydney, Taipei, Tokyo, Toronto