FiftyOne lands at MC

FiftyOne lands at MC

MC is pleased to announce FiftyOne bikes as a new partner brand. MC is the sole distributor in NSW.

FiftyOne bikes based in Dublin, Ireland, was founded and is operated by Aidan Duff, an ex-professional Irish cyclist, with several years experience at pro-continental level in the EU.

Following his racing career, Aidan traded racing for the sale & distribution of bikes and premium components (the family still owns a local bike store in Dublin). He became familiar with everything; the best brands, the boldest designs and the more intricate components. Aidan noticed that with the mass production build process focussing on making bikes to rigidly set sizes and shapes, there was little room for any personalisation.Modern streamlining models had done away with almost all the customer interaction and small details that can make such a big difference. The bikes were great, but they weren’t made with the rider in mind and they lacked the personality, chemistry and most importantly the passion.

FiftyOne bikes makes custom bikes with you in mind.

Why 51?

The defending rider at the Tour always wears the number one. But there was a period of nine years when the number 51 finished first several times, pinned to some serious cycling legends: Eddy Merckx in 1969, Luis Ocaña in 1973, Bernard Thévenet in 1975 and Bernard Hinault in 1978. So 51 the number has a special mystique among cycling racers.

Harvey Crabtree, MC Patron, said "Aidan and I first started discussing the possibility of bringing FiftyOne to MC nearly a year ago, and when I opened the box last week I was beyond happy with the contents!"

"One of the many benefits of being in this sometimes crazy business is meeting like-minded souls who are equally passionate about and believe in their brand & product.”

Your bespoke FiftyOne process with MC 

To begin your journey and order your own bespoke FiftyOne please initially book an appointment with MC - Your Sole NSW Dealer. 

During this appointment we’ll be able to walk you through the process over a coffee or 2 and provide some examples of recent work - of course if you’re already 100% decided on exactly what you want - even better!

A full professional bike fit (preferably RETUL) will be required to capture your data to the mm and some Q&A on your riding history and future plans which we can also arrange. 

MC will manage the entire process which will include your bespoke and individual paint and artwork along with colour coded and matched components if desired. See the 51 gallery of what is possible on your bespoke build here.

MC will liaise with FiftyOne throughout the process all the way to frame completion / paintwork and final build by MC. Your first service is also included on us.

Please note that a 50% deposit (non refundable) will be required when  placing your order to initiate the production process with the balance due prior to shipping. Prices will be subject to FX fluctuations (EUR/AUD) and GST Landed Duties (10%).